Analytics of research publications provide insights across the research landscape within a given period or body of literature. They are strategic evidence to extrapolate the future of science; one such example would be Research Fronts reports from Clarivate. However, such analytics reports are often a sole reflection of historical data, seldom used for a more iterative approach or purpose. In fact, these insights could potentially serve as a rationale to support decision making and provide direction to garner the right attention.

As a diverse team of science communicators, iesResearch helps researchers develop an online ecosystem comprising text highlights, graphics, and videos of research stories. We optimize the analytics for maximum research outreach and visibility through multiple channels, including social media, podcasts, and augmented reality (AR). The improving model looks into progressively engaging different stakeholders in alignment with social impact defined by the seventeen United Nations’ Sustainable Development Goals (SDGs).

We blend bibliometric and outreach analytics to accelerate the iteration in reaching out to the right audience through three essential elements of research engagement:

1. Identify the right targets for benchmarking; Analytics data makes sense only when in context, therefore the right targets need to be identified depending on the goals to be achieved.

2. Discover your hidden accomplishment for sharing; Look into the analytics data to identify the strength in order to define the right value proposition.

3. Develop an outreach plan to engage and align with SDGs; Data is only data if no action is taken. Share the strength strategically to engage with the right audience to bring positive changes. Connect to SDGs for wider attention and impact.

Such a report can be created on an institutional (example of Amity University, India) and individual level (example of a researcher’s profile). Many executives at government agencies or research organizations understand the values of analytic reports in supporting decision-making; however, less attention is paid to the applications at the individual level, unfortunately. Therefore, it is worth highlighting that excellent analytical information can bring critical insights to R&D managers and provide individual researchers with a strategic direction in their academic careers!